Recently MarketingProfs.com has started an online book club. Just like a traditional book club, this club selects a book, reads, reviews and discusses the book all in online discussion books.
Anyway, the book we are reading now is Citizen Marketer (Ben McConnell / Jackie Huba). What is a citizen marketer? It's you! You have the ability to spark a flame that will be carried around the virtual world - creating a "buzz." A simple post, like this, on any discussion board or blog has the potential to attract worldwide attention.
Examples: HackingNetflix.com and iLounge.com. Started by just one individual, not affiliated with either Netflix or Apple, each of these sites now has a very large following and has garnered the respect of Netflix and Apple - these companies are listening to the citizen marketers.
Think of it in terms of customer evangelism - pure, unpaid, unsolicited customer evangelism. What is that kind of publicity worth to your business?
The best way to generate citizen marketing is to be one... give people a reason to get to know you, your business etc. Give people a reason to talk but beware - citizen marketing can also be generated in a negetive way! (Think "If I Did It" by O J Simpson - the people pulled the plug on that one quick!)
Want to know more? Subscribe to Teajai's internet marketing newsletter! Click here!
Anyway, the book we are reading now is Citizen Marketer (Ben McConnell / Jackie Huba). What is a citizen marketer? It's you! You have the ability to spark a flame that will be carried around the virtual world - creating a "buzz." A simple post, like this, on any discussion board or blog has the potential to attract worldwide attention.
Examples: HackingNetflix.com and iLounge.com. Started by just one individual, not affiliated with either Netflix or Apple, each of these sites now has a very large following and has garnered the respect of Netflix and Apple - these companies are listening to the citizen marketers.
Think of it in terms of customer evangelism - pure, unpaid, unsolicited customer evangelism. What is that kind of publicity worth to your business?
The best way to generate citizen marketing is to be one... give people a reason to get to know you, your business etc. Give people a reason to talk but beware - citizen marketing can also be generated in a negetive way! (Think "If I Did It" by O J Simpson - the people pulled the plug on that one quick!)
Want to know more? Subscribe to Teajai's internet marketing newsletter! Click here!
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